SLOW DOESN'T ALWAYS MEAN NO-THING.

Slow periods are determined by how busy that particular time of year is. We all know the rush before and after Christmas happens world wide, for any business - and the same goes for slow seasons.

Every business suffers from low income periods and low client retention at some point through out the year. Most times, slow periods happen towards the end of February until late July or August. This time of year, there's really not a lot going on. Of course, we have our clients that can't live without them - but there's still a minority that only get lash extensions for a specific occasion. The slow period drops after Christmas because moneys tight, everyone's back grinding at work or uni and the birthdays, festivals and concert only happen here and there.

So what does this mean for you and your business? How can you adjust? What can you do to optimise the slow period?

Well, listen up (or read up? i guess)

I understand clients are income, however just because you're not fully booked - doesn't mean you have nothing to do and nothing to post. Utilise this time to work on some BTS things. Things you wouldn't necessarily find the time (or energy) for if you didn't have the down time.

You can do something like:

• create a new mapping infographic and/or guide

• edit the video (you've been putting off)

• create a pinterest board filled with inspo

• send out txt reminders or discount to customers you haven't seen in a whole

• rebrand/redesign or relayout the business

• deep clean your space

• enter income and earnings (dreadful task)

You get the idea. Not only does this keep you busy and in a "business mind set" but it something to post! Anything is worthy of being seen these days, so yes - even a little "clean with me" video has the potential to bring in new customers. Better yet, it's a great little reminder for current customers to re-book. How many times do you see a post and/or story and think "mmm, I should get those?" or "mmm that reminds me i need nails" - same thing, I promise.

Now, if you're noticing the drop off is consitently throughout the year and more so due girls in their "natural era" - then you adjust. Just like the industry forever evoles," so must you. Instead of posting a bunch of volume sets, get out of your comfort zone and start practising, posting and promoting lighter sets! They're normally cheaper and sometimes quicker to do - so essentially it's a win-win for both.

But my favourite little secret -monthly specials, deals, discounts and loyalty programs! These are a great way to help increase sales and regular re-bookings! $15 off every 5 infills, hello - yes please? $10 for my birthday? You're joking? These little things will help set you apart and make sure clients have a reason to return.

The clients need a sense of urgency. This doesn't mean taking appointments last minute or allowing cancelations - it simply means "buy now or miss out" essentially. Create feed post, stories and reels with images or videos of the set and right in the caption OR on the video - your discount & code. This isn't an aways thing - make it limited and special. Again, we want them to think it's now or never.

There's no need to put pressure on yourself - again, it happens to everyone! As long as you're pushing yourself to be better every day - you're doing the best you can!

If you're trying to keep a steady income - work EXTRA hard throughout your busy periods so you have the financial freedom during the slow seasons. Remember, your success starts with you!

Love always,

Misteria x